KGO Radio: SBB Research Group

SBB Research Group founder and CEO Sam Barnett was a guest on KGO Radio’s “Consumer Talk” with Michael Finney to discuss his innovative field research in neuroscience and consumer behavior.

As part of his PhD thesis in neuroscience at Northwestern University, Barnett conducted a field experiment with movie theater goers that showed their neurological response to a movie trailer was highly predictive of its eventual box office performance. Barnett explains how the experiment proves a method for producing content recall and sales using the neurosimilarities of participants.

Listen to the full segment at KGORadio.com.