SportTechie covered the news that the newly formed EuroLeague Players Association approved all EuroLeague basketball players wearing sensor-enabled smart shirts during live games to support fan engagement on the HEED social platform.

SportTechie reported on the news of HEED’s new $35 million investment round left by SoftBank Group International, which the tech start-up will use to scale its social platform and expand partnerships with top-tier sports leagues and teams around the world.